Tuesday, December 4, 2012

User Experience Is the Key to Attain a Perfect Graphic Design


Tried booking a movie ticket online? Now just try and recall the entire experience. Take for an instance: you logon to BookmyShow.com, select the region, movie and date. Next, you select the cinema hall and particular show time. Choose the desired class and quantity of tickets you want to purchase. Then you'll proceed to seat selection. You would proceed to making payment thereafter. This page would give you the list of exciting offers on some of the credit card purchase.

So, if you are using any of the listed credit cards, you can grab a deal to save a sum of money. Once you make the payment, you get the instant ticket confirmation (via an e-mail and a text message on your mobile phone) and then you checkout.

The entire process revolves around creating an exciting and a pleasant user experience. Talking about the above mentioned example, what makes you remember this experience?Well, it is certainly the ability of your memory that enables you memorize things, events, experiences... and things get registered in our memory in as quickly as 2-3 seconds.

So that means once a user visits your website, you have only 2-3 seconds to impress the user at the first instance. Also, we may not be able to remember everything bit-by-bit. We certainly remember things in bits and pieces which when joined together become an experience.

Ok, now the question is what are the essentials of enhancing the user experience?

1. Page design

A simple yet attractive design is an ever green formula to entice your users. Your website should not be cluttered with any unwanted element. It should simple and informative for the end users.

2. Out-of-the-box

Modern users are always keen to accept something new and exciting which they've never seen or experienced earlier. Just focus on the "WOW" element. An immediate expression of wow can help you steal the show.

3. Alignment of proper graphics and text

Both the text and graphics should be aligned so as to make the page as presentable as possible. Also, selection of the words should be in lines with the expectations of the users i.e. words and phrases that the users can relate themselves with.

4. Story Telling

Just like any story, focus on the beginning and the end of the story while paying importance to the main highlights. Talking in terms of the website, there should be an element of attention at the top and bottom of the web page. And the USPs and other call-to-actions should be highlighted.

A great website is all about offering great user experience. And a perfect graphic web design depends on how well you marry the above mentioned factors in your design structure.

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