The 3-second Rule
In building your own ecommerce website, make sure you get a good first impression from your hard-earned visitors. You know very well that you have spent a lot of time and marketing budget in order for you to get a visitor for your website; you might as well make a good impression to get a good business going.
• Website Download Speed
Is your website loading too slow, fast, or just good enough? Online shoppers are known to be in a hurry and according to one research at Jupiter Research: users having a fast online connection only wait two to four seconds for an ecommerce website to load. If your online store loads too slowly, chances are fat that your customers will have a bad impression on your site and may not continue to browse your pages.
• Shoppers can Clearly Understand what You are Selling Them
The good use of colors and graphic designs promote a clearer visual idea to shoppers that they can already tell what you are selling them in the first three seconds-making them convinced that they are in the right place or not. Capture their attention in the header graphic designs that make them want to proceed to the next step in online shopping right away.
Maintaining that Good First Impression
• Doors to Landing Pages in the Home Page
Sliding images in the top fold and just below the header to promote sale, discounts, and new items in store are used as doors to landing pages and product pages as they are linked to them. Also, the website navigation menu that links to the products pages is also gateways for online shoppers to reach to the products that they want. The Search Tool is also another doorway to reach a specific product right away as they can readily type a product or brand name and reach to the individual shopping pages. Once in the landing page, online shoppers can readily use the online shopping cart or the checkout button for a great shopping experience.
• Online Shopping Cart
There are many shopping cart software solutions that are available today. The one that stands out is the one that provides online users the best kind of information and usability in the most organized way possible. The products pages should have images of the actual products available with its brand name, product name, product code, and price. Users should be able to go to the individual product pages to get more information about the products they are interested in. The shopping cart aids the online shoppers in the shopping process by allowing users to edit the quantity of goods, choose the color they like (if there are color variations), choose the size of the product, and place the item inside the cart while they continue shopping.
• Checkout Process
When online shoppers are ready to checkout, they should be given the complete details on how much they are supposed to pay including shipping fees and taxes. Flexible modes of payment are also necessary as this allow shoppers to pay via the method in which they are most comfortable with. Related products and services should also be presented in the checkout process as this will shoot up your sales in a day. However, you need to keep them less distracting for your clients by way of placing them below the payment button and in gallery type.
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